Case in point: Seth Godin

February 24, 2009

Yesterday, for “One dirty diaper at a time,” I wrote about the discipline of writing, the writing craft. Doing anything well requires practice. Practice takes years of concentrated effort. 

Well, persistence—one blog post, one dirty diaper at a time—has paid off for Seth Godin. He’s written 3000 posts without missing a day. That’s nose to the grindstone every day for over eight years. Granted, he enjoys himself, but that doesn’t diminish his achievement.

Congratulations, Seth, and thank you for your example.

The rest of you, do yourself a favor and subscribe to Seth’s blog. You’ll be challenged and inspired.

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One dirty diaper at a time

February 23, 2009

I started blogging because I got a full-time job at Morris Creative Group—a marketing, advertising, and branding firm—and I thought that making regular posts would be a good way to keep the rust knocked off. My senior year of college, I wrote a term paper about T.S. Eliot’s poetics. I read his poetry, especially Four Quartets, and his essays on poetry and writing poetry.

What I learned while writing that paper has stuck with me. Eliot taught me that writing a good poem takes practice. Writing is like any other discipline, meaning that it’s a discipline. Chances are, you’ll only see the fruits or rewards of your many hours of hard work years down the road.

Rather than discourage us, though, Eliot’s insights offer some good news. Good writing is not some mystical occurrence to which some people gain access by stroke of fate or from which others are excluded.valarium

Stay at it long enough, and you will improve. Invest enough gumption, sweat, and time, and you will become a proficient writer.

Eliot talks about the dual trajectories of craft and experience. Unless you take care to hone your craft, even if that means producing a canon of doggerel, you will not have the skill necessary to capture a truly significant experience. Eliot believes that five to ten years must pass before we’ve given ourselves the chance to accumulate these transformative experiences.

The question is, are you willing to take a little time every day for the next five years in hopes that you have built up enough literary muscle to lift that boulder into the light? Are you willing to accept the mundane task of dogged day-to-day effort, knowing that the payoff may be years in the future?

The answer for most of us is no.

I’m convinced, however, that most people who publish books and enjoy a positive critical and public reception are not necessarily the naturally gifted writers who sit down when the muse strikes. They are people who carve out a half hour here and there to put pen to paper, fingertips to keypad.

What stands between you and a noteworthy achievement is your lack of discipline, not your lack of inborn talent and ability.

Sure, Shakespeare was a genius and he worked hard at it. Keep in mind, we know he was a genius because he worked hard at it. People will remember you for what you actually do, not for your potential.

Now, go change the world. One writing exercise at a time. One brick at a time. One dirty diaper at a time.

*For more of this kind of stuff, read a post I wrote at work.